LET’S PARTY!

The Toy Insider’s 17th annual Sweet Suite event will be the biggest and best one yet! At the biggest night of play, guests can expect a fun-filled evening full of wonder and excitement while previewing the hottest toys of the year, enjoying creative photo opps, and more at this legendary toy party.

Sweet Suite is a media event designed for press and digital creators. At Sweet Suite ’26, guests will get up close and personal with the coolest new toys, collectibles, video games, and more from more than 65 companies. This party is all about fun, and it’s full of interactive experiences like photo opps, contests, games, and so much more. Guests will enjoy delicious food and cocktails all while getting a first look at new product reveals and sharing the fun with their followers.

WHY SWEET SUITE?

Sweet Suite is not a trade show — it’s a huge party! Throughout the event, influencers and press will see the hottest toys of the year for the first time before they are unveiled anywhere else. Our event is unparalleled and offers attendees a memorable evening, from decadent food and drinks to one-of-a-kind experiences that The Toy Insider team brings from imagination to reality.

WHAT’S IN STORE?

Sweet Suite is all about having fun, acting like a kid again, and experiencing all of the hottest new toys and games first-hand. There will be dozens of hands-on activations, filmable moments, and of course, more toys than you can count! If you are a reporter, editor, producer, or influencer who covers toys, then this is an event you CANNOT miss!

Mark your calendars for a festive rendezvous like no other! On September 23, 2026, join us at the Holiday of Play event at Current, Pier 59 in New York City. Immerse yourself in the holiday spirit as we unwrap The Toy Insider’s highly anticipated gift guide, including the Hot 20, 12 Under $20, and STEM 10. Plus, we’ll reveal the latest holiday toy trends, and showcase the must-have toys destined for every gift list.

Explore the enchanting displays from more than 30 leading toy companies, each presenting the must-have toys that will bring joy to every heart during the holidays. Immerse yourself in hands-on fun, interactive experiences, and indulge in delightful food and beverages, all while getting an exclusive first look at the season’s top toy reveals.

Why Holiday of Play?

Holiday of Play isn’t just an event; it’s a magical celebration of play and gift-giving. Unlike any other gathering, this event offers influencers and press an exclusive preview of the hottest toys before the holiday rush begins. Experience an evening filled with festive surprises, laughter, and the joy of discovering the perfect gifts for your loved ones.

What’s Under the Tree at Holiday of Play?

Unwrap the joy of the season at Holiday of Play. Dive into hands-on activations, capture filmeable moments in a holiday wonderland, and explore a treasure trove of toys that will make your gift lists complete. If you’re a reporter, editor, producer, or influencer covering the holiday season, this is a must-attend event to gather necessary inspiration for holiday gift guides, shopping trends, and other key coverage topics.

Join us at the Holiday of Play – where the magic of play meets the spirit of giving!